During the process of the planning stages i decided to research other examples of adverts which are held in magazines. This inspired me and helped me to brake down the conventions which have been used so i could apply them to my own work. What i have noticed within this advert is the use off

-Three colour system

-Various symbols so that the reader can relate the poster to what company it belongs too

-different sized text which symbolised different importances as big text is used to attract the audience to a particular part of the poster and the smaller text is for more detailed information.

-They use slogans to catch the audiences attention and so that they can remeber in the future.

-There is a dramatic picture in the background which also gains readers especially if its a well known musician. The fact that they used a black and white picture's makes the HMV logo stand out lots.