In order to produce a realistic product that could be sold in our competative market, i had to research other products that are already in the exsisting market so i knew what i had to compete against. Not only for that reason i wanted to look at the different conventions that are used and then apply them to my product. As we can see the front cover is very important as it creates a visual image to the audience before the even listen to the music. It is known that the first impression is the most important so in order i have to gain and intreage my audience. Just by looking at the examples that i have given i can see that they try to get across feeling are a mood to its audience.

-In the Theory Of A Deadman front cover (car one) i can judge by looking at it that its going to be fast pased and very upbeat. This is due to the car and the baby blue colours of the sky. In contrast is the grill of the car which gives the impression more of an edge which gives the implications that it might have more of an agressive tone.

-In the other Theory Of A Deadman front cover i get the feeling that its going to be more down beat and the subject of the music isnt going to be on plesant matters. The man is dressed in black which has the conotations of death which is also enhanced by the fact that he has angle wings. This then gives the impression that its about death in some form or way. The surroundings also look quite barron and dead. The cover has a 'weston' feel to it which is due to the text which has been used and also the location. What also gives the sense that this product is real is the fact that it has the parental guidance symbol on it. I have included this on my own work to give it a more realistic tone.

The reason why i have chosen the Linkin Park album cover is to show the effect of the black and white convetion as a real product. I have used this convention within my own work as it fits in well with the story line and creates i gloomy feel which is what i wanted to achive. The reason for this is beacause the relation ship between warren and sorrel is going 'sour/dead' so i wanted to have a bland, dry effect to help put this across.

During the process of the planning stages i decided to research other examples of adverts which are held in magazines. This inspired me and helped me to brake down the conventions which have been used so i could apply them to my own work. What i have noticed within this advert is the use off

-Three colour system

-Various symbols so that the reader can relate the poster to what company it belongs too

-different sized text which symbolised different importances as big text is used to attract the audience to a particular part of the poster and the smaller text is for more detailed information.

-They use slogans to catch the audiences attention and so that they can remeber in the future.

-There is a dramatic picture in the background which also gains readers especially if its a well known musician. The fact that they used a black and white picture's makes the HMV logo stand out lots.

storyboards for music video

Me and ian decided to take the pictures when we visited

south shields again. The reason why we took these pictures it show the reason why we chose this location. As you can see it looks very open and a place where you could drift off in your own thoughts. This then reflects the main characters feelings at a certain point as he is rethinking what he's done.

different angles

When going loaction scouting we decided to try out various angles to see if the location was appropriate. we ended up keeping this location and using it in out video. in this particular scene we wanted him to look week so we used a high angled camera to look down on him so he looks less dominant in the picture.

Next to the cliff edges there is a huge bolder which is accesable. i though this would be an effective place to film as it had the vission of the sea behind me when singing with the guitar. this could be a metaphore to show that the character is lost in the wilderness as the character would be dying.

music video analysis

when analysing music videos of the rock genre i have noticed several conventions throughout. The following conventions are consistant throughout my research :

* a story line which usually is about the main character
* live performances
* editing which is corospondant with the pace of the music
* clothing is a simular style in most videos ie jeans and Tshirt
* todorov narative structure theory usually applys to most
* often about the subject of relationships
* use of materialistic properties such as expensive cars and luxurous houses
* they try to make the story as realistic as posible becuase they want to relate to the audience
* lip synchronising
* Various camera angles and shots used

now that i have noticed these conventions and it is proven that they work well, i am going to incorperate them into our video production.

this place almost looks abondoned and somehow lost in a way. I like this as it almost describes the postion of the main character that we are concentrating on.

loaction scouting 2

When searching for locations to shoot at we considered this location. We wanted abstract and unseen loactions in our music video to make it more unique. We thought that places like these would be better than just a conventional stage.

When looking for locations too shoot are music video i thought it would have been a good idea to include this one. The main theme of are or story is about a man who is dying and the video goes through different stages of his life. This could be the scene where it has him walking away with his guitar in his hand as if he is walking away or towards the camera most liking in an establishing shot or a long shot.

Lyrics for Theory of a deadmans song In the middle

what would you do if we woke up and the whole world was gone?
well would you belive with me is where u belong?
well there goes the world and where right in the middle
there goes the world and where right in the middle
i said leave me here
i said leave me here with you

as the city crumbles i see that theres nothing left behind
as we lay here together i feel your heart beat with mine
with time standing still, here is where we've always been
well there goes the world and we're right in the middle again

i said leave me here
i said leave me here
i said leave me here
i said leave me here with you

hey you, where are we going from here?
hey you, where are we going from here?
hey you, were are we going?
cuz there goes the world and I'm right in the middle with you
im right in the middle with you
im right in the middle with you
im right in the middle with you
im right in the middle with you

This is a copy of the letter which we sent to roadrunner who is the record label to theory of a deadman.

questionare results

questionaire for music video

(1) what type(s) of music videos do you like?
RnB
classic
rock
jazz
punk
blues
pop
dance
country

(2) Out of the following artists who do you like best?
theory of a deadman
shakira
girls aloud
bass hunter
rev theory
nickleback
surgerbabes
the saterdays
JLS

(3) Out of the following songs, which do you prefer?
In the middle-Theory of a deadman
How you remind me-Nickleback
Wordshaker-The saterdays
The one-shakira

(4) Do you prefer to see animations in music videos?
yes/no

(5) In your opinion, what is the most important feature of a music video?
The narative
The shots
The music
The pace
Lip synchronisation

(6) What type of shots/camera movements/camera angles do you like to see in a music video?
Fast paced, action shots
Slow paced shots
close ups
long shots
mid shots
panning
zooms
high angle
isolation shots
low angle

(7) do you like to see music videos that follow the same conventions?
yes/no

(8) where do u watch music videos?
tv
internet

In our group there is me, Jonny Elliot, Ian Shannon and Christina Halmer. Out of the choices we had we decided to go along with creating a music video. We will be creating a rock music video. We have assigned each other certain roles in the production of our project as we are stronger in different aspects of the course. Firstly I chose to do the artistic side of the project which includes making the story board, finding and choosing the locations for the shoots also the general planning which looks at the conventions of music videos and how to include them in ours. Jonny will be concentrating on the Photoshop aspects of the project as he has had lots of experience with it and uses it in a creative way. Ian will be focussed on the shooting of the actual video. This will be focusing on the camera angles and the way its shot. The reason being is that he would like to peruse this as a career and would find it useful to gain more knowledge in this aspect of media. On the other hand Christina will focus on the editing of the video which will be looking at sound and weather the shot is decent are not.

During the course of last year I have adopted various skills and knowledge, not just in practical production but in the conventions of the chosen area we decided to investigate in. when looking back on my practical production work I can clearly see the use of conventions I have used. To make it successful. For example I have used a continuous colour scheme, a large mast head, big text and a range of pictures to draw the audience in. On the other hand I have adopted a variety of other skills like becoming competent with Photoshop and recognising good pictures from photo shoots that would fit the criteria we where aiming for. Apart from the practical production side of the course I have also progressed in other skills such as time keeping team building and being critical about my own work. Last year are Blog wasn’t multi media which in some ways restricted the ways we could express the progression of are work. With us having a multimedia Blog we could have been able to post videos of ourselves explaining the current position of our project. Therefore realising from this we decided to include multimedia sources in our Blog this year as we see it could be useful to us.